Giving explorers and runners the creative freedom to express and share their passions.

Adobe’s app, Aviary, includes an ever-expanding collection of high-quality, creative content that aims to inspire, empower and delight their community. Their app allows users to easily edit their photos and offers them tools such as overlay packs to place different designs on top of their own photos.

When creating two overlay packs for Aviary, we steered clear of overly generic topics and instead focused on what people are passionate about. We sought to target two specific groups: explorers and runners. We wanted to give them the tools to properly express and share their passion.