Folkin’ Around is an untraditional radio show ran by Brantley Lansberry in Charleston, SC. Unlike most radio shows which are extremely predictable and boring, each week Brantley’s show has a different theme. It’s not that Folkin’ Around is half-hazard or random, there tends to be a common thread between shows, however, Folkin’ Around actively exposes listeners to new music in a fun and unexpected way.

For the identity, we scrapped what we thought was needed for a traditional identity and just had fun. Just like the shows, there’s a common thread between each aspect of the brand, but we left room for weirdness, mystery, and lack of predictability. We’re still developing strange things for Folkin’ Around, so follow along on twitter to hear about additional updates.