Net 30: “Do this work for us, give us that work, then 30 days later you will get paid.” Even worse are net 45, 60, or even 90. Sadly, these have become the so-called standards for working in the design industry. Another way of looking at net 30 is, “We don’t respect you, we don’t…
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Most of us hate waiting, we despise it, we avoid it at all costs. This is not a restaurant review—this is an observation of how a restaurant can craft such an experience that the wait to get in is worthwhile and embraced. While most businesses attempt to eliminate lines and the wait altogether, they’ve earned…
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There are so many places I absolutely dread going to because I know I can expect poor or just plain ol’ lazy customer service. This seems to have become the norm. It’s rare that I have an experience that blows me away, but I recently had an experience at Whole Foods which was exactly that….
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In the first part of this 2 part series, which you can read here, I touched on why you need to focus on creating an experience for your clients, while this part goes a step further to address how to do that, and explores the results of doing so. Design has now become an integral…
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In a saturated world of design, finding success lies in the experience you’re able to provide. This is the first part of a 2 part series discussing the why and how of positioning yourself as an experience versus being an expense. In short, when you position your work as a product it can be useful,…
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