Category: Book Reviews

Change By Design

A rare look into how design thinking looks and functions, and displays how it can be utilized to drive innovation. A review of Tim Brown’s book, Change By Design To give some background of the author, Tim Brown is the president and CEO of IDEO—a design and innovation consulting firm. IDEO works on a highly…
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Emotional Design: Why We Love or Hate Everyday Things

I was naive to think every decision had to be calculated and logical; I was convinced that design was void of emotion. This book was the slap in the face I needed. A review of Donald A. Norman’s book, Emotional Design: Why We Love or Hate Everyday Things Donald’s other book which he is very well known…
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A Whole New Mind

A Whole New Mind: Why Right-Brainers Will Rule The Future by Daniel H. Pink. As technology becomes second-nature it’s easy that we forget to question the extent of our advanced future. Pink’s book, A Whole New Mind, possess the necessary questions to determine if your current mind set is enough to survive, as he calls…
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